Marketing and Branding Opportunities
Lehigh Valley View is the Greater Lehigh Valley’s online magazine dedicated to foster local communication between like and opposite sides of an issue. Lehigh Valley View strives to provide a platform for important and competing viewpoints of the Lehigh Valley. Written with a focus towards issues and topics influencing our area, Lehigh Valley View provides a real-time view of the Lehigh Valley- online!
Lehigh Valley View leverages social media and community input to work together with its’ readers.
Our intergrated advertising program and its’ individual elements provide business owners with a cost-effective marketing and branding solution- banner ads, e-marketing campaigns and content sponsorships are just a few options to choose from. Not all programs are a good fit for every business but we are convinced that you can find an advertising solution that will fit your budget and business plan with Lehigh Valley View.
Lehigh Valley View is anxious to develop tailored programs for every advertiser. We want you to be successful when you partner with Lehigh Valley View.
Placed on the pages of LehighValleyView.com , these banner ads bring your marketing message to engaged and attentive readers. We have 3 sizes to choose from: 728 x 90, 300 x 250, and 125 x 125 (although other sizes are available on request). Advertising can be expensive and is made more costly when you are forced to sign up for long term advertising when you only need short exposures i.e. political campaigns, promotion of an event, or a coming sale. Banner advertising can be as short as it is necessary. It costs less and can also give you the opportunity to control and make changes in your campaign based on the performance of the ads. Banner ads does not really replace traditional methods of advertising, it completes the branding circle.
Sponsored Editorial Content
This is especially important in competitive markets, or when you’re a new or up-and-coming entrant. Established businesses find value when launching a new offering or reinvigorating an existing product or service. Sponsored Editorial Content is a great way to educate your target audience about aspects of your company, product or service. This may include sponsored videos and sponsored reviews. Some Sponsored Editorial Content is on informational topics that you want your brand associated with in your target audience’s mind.
If a small business decision-maker has a business need, does your brand instantly come to mind? If not, Sponsored Editorial Content can play a pivotal role to help you get on their radar screen. Small business owners and entrepreneurs notice Sponsored Editorial Content. They appreciate your efforts to reach out and inform them. Sponsored Editorial Content as part of an overall marketing campaign helps manage how the small business community perceives your brand.
Businesses big and small are realizing the huge benefits of social media marketing and its increasing importance in the race to stay relevant and attract new customers.
Part of staying in business is to remain relevant. What better way to remain relevant than to be in the thick of conversations your customers are having about their needs and wants? Social media gives your company or brand insight into how it can continue to evolve and deliver results for your bottom line and your consumers.
Social media can be time consuming, and at times frustrating – but it is increasingly becoming a MUST if you own a business as consumers turn to social media not only as a point of contact, but as a research tool. Remember that what you post online is a representation of your business, and with mere seconds to capture someone’s attention, you always want to put your best foot forward.
Lehigh Valley View can currently be found on Facebook and Twitter. We can leverage our followers and readers of our posts and tweets to benefit your business with little or no effort on your part.
A successful event marketing campaign provides value to attendees beyond information about a product or service. A discount, free sample, charity alignment, or fun event will make customers feel like they are receiving a benefit and not just attending a live-action commercial.
In contrast to traditional advertising, which blasts millions of consumers with the same general television, radio or billboard message, event marketing targets specific individuals or groups at gathering spots, in hopes of making quality individual impressions.
The key to pulling off an effective event marketing campaign is to identify the target audience correctly and create an experience that remains in participants’ memories. By finding an opportunity to interact with the right demographic of people – Lehigh Valley View readers – a brand can build favorable impressions and long-lasting relationships. The best, most creative events create interactions that not only reflect positively on the brand at the time, but generate a buzz long after the event is over.
Lehigh Valley View can help market your event:
– Promote your event via website & social media
– Manage your contest for you to build additional excitement
– Follow-up posts to continue the excitement after the event
To learn more about any of our programs or discuss an idea not listed above please contact EReed@lehighvalleyview.com
If you need creative help or a advertising organization to handle all your marketing programs, contact our creative partner Lehigh Valley Advertising, LLC at Ernie@LehighValleyAdv.com